089: David Allison, How Valuegraphics Are Helping the World Think About Values

David Allison, Founder of Valuegraphics

David Allison is a human behavior expert and the pioneer of Values Thinking. His research and advisory services are used in industries as wide-ranging as sportswear, school supplies, luxury goods and hedge funds. He works with global humanitarian foundations like the Environmental Defense Fund and the United Nations.   He is the founder of the Valuegraphics Database (check it out here: valuegraphics.com), the first statistically accurate global measurement of what everyone on earth cares about, and his research has led him to become an outspoken advocate for the eradication of demographic stereotypes.  He speaks internationally, and his most recent book “We Are All the Same Age Now” was an international marketing #1 best-seller, named one of the top ten Leadership Books of the year by INC magazine, and called “a genuinely original contribution to marketing literature” by Kirkus Reviews. 

You can check out or purchase “We Are All the Same Age Now” here: https://read.amazon.com/kp/embed?asin=B07GTBQB2J&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_5DAwFbQTTZVB5&tag=softstix-20

Here are the Self Made Strategies of David Allison.

On this episode you will hear David discuss:
  • Why values are more important than demographics and psychographics
  • How to use valuegraphics in your business
  • Examples of how values impact buying behaviors 
  • How David is using Valuegraphics to change the way that people engage with each other
  • How David’s book, We Are All the Same Age Now, can help you in your business
Production Credits:

This Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was produced, hosted, and edited by Tony Lopes, remotely, in Philly, PA USA, with support from the team at SoftStix Productions LLC.

The Self Made Strategies Podcast is sponsored by Lopes Law LLC (www.LopesLawLLC.com).

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