104: Fighting Cancer with the Video Game Community, and How Focusing on Valuegraphics Can Improve Engagement

Welcome to a special Holiday 2020 Episode!
Episode 104: A special case study on how Valuegraphics (https://valuegraphics.com/) can help an organization like the American Association for Cancer Research (https://www.aacr.org/) to engage with their high-value gift donors.

CHECK OUT the AACR’s NEW game here: http://neoantigen.gg/!!!  (Proceeds from the game will benefit cancer research.)

This is a very special episode of the Self Made Strategies Podcast.  We brought back two former guests (Mitch Stoller, Chief Philanthropic Officer of the American Association for Cancer Research, who previously appeared on Episode 039 of the Self Made Strategies Podcast; and, David Allison, Founder of Valuegraphics, who previously appeared on Episode 089 of the Self Made Strategies Podcast) to do a case study discussion to help raise awareness for the American Association for Cancer Research’s initiatives to combat cancer.  Cancer started this fight, but the AACR WILL END IT (especially with support from great listeners like YOU!)!

Here are some quick Cancer facts (courtesy of https://playersvscancer.org/neoantigen/):

  • 1 in 3 people will develop cancer in their lifetime.
  • Cancer cases are expected to increase by 45% by 2030
  • 40% of all cancers are preventable

Let’s do our part by joining the AACR in its fight against cancer.

Our podcast is also available on YouTube (please subscribe): https://youtube.com/channel/UCOG-mybCfvYWhoXo4vPoB5g

More about Mitch:

Mitch Stoller is the Chief Philanthropic Officer of the AACR Foundation and Vice President of Development. The American Association for Cancer Research (AACR) is the first and largest cancer organization in the world, with 44,000 members in 120 countries. In his role, Stoller is responsible for leading the Foundation team to increase organizational brand awareness and to secure critical funds to support cancer research through strategic partnerships with corporations, foundations and individual giving initiatives.

With more than 30 years of experience as a non-profit executive, Stoller’s leadership has been instrumental to many high-profile organizations, including the Lance Armstrong Foundation (LiveSTRONG), the Christopher Reeve Paralysis Foundation, and the Sudden Infant Death Syndrome Alliance. He was responsible for and implemented the iconic LiveStrong yellow wristband campaign, which raised over $75 million, and launched a fundraising paradigm. He joined the AACR Foundation in 2013.

More about David:

David Allison is a human behavior expert and the pioneer of Values Thinking. His research and advisory services are used in industries as wide-ranging as sportswear, school supplies, luxury goods and hedge funds. He works with global humanitarian foundations like the Environmental Defense Fund and the United Nations.   He is the founder of the Valuegraphics Database (check it out here: valuegraphics.com), the first statistically accurate global measurement of what everyone on earth cares about, and his research has led him to become an outspoken advocate for the eradication of demographic stereotypes.  He speaks internationally, and his most recent book “We Are All the Same Age Now” was an international marketing #1 best-seller, named one of the top ten Leadership Books of the year by INC magazine, and called “a genuinely original contribution to marketing literature” by Kirkus Reviews. 

You can check out or purchase “We Are All the Same Age Now” here: https://read.amazon.com/kp/embed?asin=B07GTBQB2J&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_5DAwFbQTTZVB5&tag=softstix-20

On this episode you will hear Mitch and David discuss:
  • How the AACR is using Players vs Cancer to raise critical funds and awareness, in collaboration with the gaming community, to benefit the AACR’s mission to prevent and cure all types of cancer
  • Why values are more important than demographics and psychographics
  • How to use valuegraphic data to determine what really matters to the individuals you are trying to reach
  • Examples of how values impact gamers (and how the AACR can use that information to engage with gamers and players – you’ll hear more about the difference during the episode – on a deeper level 
  • How the AACR (and other nonprofit organizations) could benefit from using Valuegraphics to increase the success of end of year campaigns for donations
  • Why Valuegraphics can increase the likelihood of large donations from millennials (or any other group) to the AACR
  • AS A BONUS, if you listen all the way through, you’ll hear about a special “inheritor’s report,” a FREE GIFT from Valuegraphics! You can find it here (as a FREE download): valuegraphics.online/inheritors
Production Credits:

This Self Made Strategies Podcast is a SoftStix Productions LLC jawn. This episode was produced, hosted, and edited by Tony Lopes, remotely, in Philly, PA USA, with support from the team at SoftStix Productions LLC.

The Self Made Strategies Podcast is sponsored by Lopes Law LLC (www.LopesLawLLC.com).

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