35: Influencer Marketing with Briana Sposato – Founder of In Between Rivers

Briana is a creative entrepreneur based in Philly. Briana has been inspired by the creativity and community that makes Philly a great city for entrepreneurs.

Briana has years of experience in digital photography and marketing, and considers herself an entrepreneurial badass.

In Between Rivers is a creative agency, based in Philly, and has been fortunate enough to work with partners such as: Kimpton Hotels, Old City District, The Pure Bag, STARR Restaurants and many other local Philadelphia businesses.

A special thank you to our guest co-host, Mike Leary, of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding value to the branded content marketing discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• What “influencer marketing” is and means
• Types of influencer management services you can find from influencer marketers
• How to find influencers for brands/entrepreneurs
• How to ensure that the influencers are posting “on brand”
• How to double-check for quality assurance (with respect to influencer campaigns)
• How to make sure your influencers are vetted (and criteria for vetting them)
• How to measure an influencer marketing program’s success when you are managing social
media campaigns
• How to define and measure: Impressions (Actual v. Potential), Reach, Engagement, Views,
Purchase Intent, ROI, etc.
• Whether you should include any paid media or marketing in your influencer programs
• Briana’s top 10 best practices for entrepreneurs looking to increase engagement on social
media
• How to increase the efficiency of your content marketing strategy (in general)
• And so much more!

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